HP, Inc.

The Lookbook

The Lookbook was a strategic design led, digital experience created to highlight HP’s best new consumer products. HP’s large product portfolio was overwhelming to customers and the biggest challenge was finding the right product. To solve for that, the Lookbook was created. It facilitated the user's journey with beautiful product imagery, contextual content, and the ability to browse our portfolio to buy a product within two clicks. The result was a highly curated, engaging, clean, simple, modern, and seamless purchasing experience.